We create transformative brands for organizations who are working to build a better future.

We help make the complex simple with branding.

LÉONARD is strategic branding, design and innovation consultancy based in Toronto.

We collaborate with inspired entrepreneurs, disruptive startups and purpose-driven businesses, helping them build meaningful brands to communicate their vision, tell their story visually and have greater impact.

If you are challenging the way things are, you need a team to reimagine the way you present to the world.

Please scroll down to see our capabilities

1. Send us an email
and we'll schedule an introduction call

2. Listening session

3. Personalize proposal with
process – timeline and budget

You are just 3 steps away
from transforming your brand

Let's start a conversation

Our capabilities

BRAND STRATEGY

Research and insights
Brand equity audit
Brand positioning
Journey mapping
Brand competitive analysis
Strategic direction

INNOVATION

Growth strategies
Customer needs
Ideation and prototyping
Market positioning
Marketplace and opportunities
Marketing blueprint

BRAND IDENTITY DESIGN

Visual identity system
Logo
Colour palette - Typography
Visual language
Illustration and iconography guides
Brand guidelines

BRAND APPLICATION - PRINT

Website design
UX research
Application design
Editorial design | Packaging design
Creative direction
Information design

Here’s what our clients have to say

We have worked together on many projects with great experience, including new visual identity design, branding guidelines, webpage design and website maintenance, content optimization, exhibition booth design and SEO optimization.

They are really one-stop shop for all your needs with great design and attention to detail. I would recommend them without hesitation.

Dr. Xue Wu - CEO - Geneseeq Technology Inc.

Toronto - MaRS Discovery District.

Here’s what our clients have to say

Working with their team made us think carefully about our brand. They have guided us to an exciting look for our brand and developed guidelines that align with our overarching Daniels Faculty branding.

We embarked on the journey this past year to create new branding through directed self-reflection led by Brand Strategist Thomas Fischer. With his guidance, we have a new suite of graphics and principles for the branding of our outreach programs that fit within the overall Daniels Faculty branding.

Nene Brode - Daniels Faculty's Manager, External Relations and Outreach

Toronto - Daniels | University of Toronto

Here’s what our clients have to say

Over the past few months we have worked with LÉONARD to redesign our brand identity, website and marketing materials.They have done an amazing job! Their team was instrumental in establishing our brand identity.
They are talented and passionate people who care deeply about what they do and work hard to turn our ideas into reality.

Danielle Ollero

London - Beyond

Here’s what our clients have to say

We are excited to have a suite of recruitment that is in line with the Faculty’s branding and look forward to using them to inspire students to pursue Engineering at U of T.

We appreciated their responsiveness and details in addressing our concerns when they were raised.

Jessica Chow - Manager of Student Recruitment

Faculty of Applied Science & Engineering | University of Toronto

Interested in working with us?

To us, you are not just another account — you become part of the team.

Working together, we take the time and consideration to develop your brand strategically to solve business challenges, so your organization can continue to innovate to improve the world.

Let's start a conversation

tfischer@leonardtoronto.com